Before visual effects became a better global box office vendor than one in the 1990s, the way to buy yourself an opening weekend for a major film was considered a stump up for a movie star. . It didn’t matter if you have a bad script, a bad director, or if things just didn’t work out. The '80s and especially the' 90s were full of lesser films, but they were still making good money by getting permission to link to a star name.
So,
the price of a movie star - the closest thing a Hollywood boss could possibly
get - has started to rocket. Arnold Schwarzenegger led the way, famously then
donating $ 15m to the main destination of Terminator 2: Judgment Day. But
others were not far behind. $ 15m became the de facto price for a star in your
film, plus the usual add-ons of course.
But
for a while, Hollywood's wage ceiling seemed to stop. Some opted for a smaller
front, and more for the back end, but the kind of contracts that gave Jack Nicolson
so much money to play the Joker in 1989 were becoming rarer. Suddenly, the
stars became richer, often not the studios.
No comments:
Post a Comment